Farmer Collaboration
Farmer Collaboration
At Fortune Rice America, we believe that great rice starts with great partnerships—and that means working hand-in-hand with the farmers who grow it. Our collaboration with farmers is rooted in trust, long-term commitment, and shared values. From supplying high-quality seeds to offering agronomic support and real-time field guidance, we ensure farmers are equipped with everything they need to grow premium, export-quality rice. With regular field visits, training programs, and expert consultation, we help farmers adopt sustainable and high-yielding agricultural practices.
We take pride in empowering farmers through our government-approved Mandi Yard, where we purchase crops at fair market prices and ensure payment is made within 72 hours.
This not only provides financial security but also eliminates middlemen, giving farmers their due share. Additionally, our farmer-centric model enables full traceability, allowing us to monitor every stage of the rice journey—from seed to harvest—ensuring transparency, safety, and quality for our consumers. Together, we’re cultivating more than rice—we’re cultivating trust, prosperity, and a sustainable future for farming communities.